The City & County Councils of the South East have joined forces to tackle the issue of roadside litter, a serious problem with significant impacts on the environment and community health & wellbeing. Roadside litter is a real eyesore which blights the approach roads to our towns and village and can be difficult for both local authorities and community groups to deal with due to often busy roads and overgrown verges.
A new campaign highlighting this problem was launched in Waterford City Hall on Tuesday 3rd May by representatives from each of the local authorities and will run throughout May and June. The campaign will use both traditional advertising and social media outlets to promote the anti-litter message.
Working with a range of partners will help disseminate the message that the South East is one of the most beautiful regions in Ireland but we need to ensure that we continue to minimise the impact of litter across our beautiful towns, villages and country side.
"The pooling of resources between the City & County Councils of the South East is to be commended as it brings value for money to tackle a litter problem which unfortunately exists throughout the South East" commented Leas Cathaoirleach Cllr Fidelis Doherty.
"It appears it is all too easy to roll down your window to throw out fast food wrappers, coffee cups and drinks bottles, it seems to be very much a case of out of sight out of mind for many drivers, we hope that this regional campaign will promote a consistent message to encourage motorists to keep their rubbish in their car until they reach a bin at a service station or dispose of it when they reach their destination." commented Bernadette Moloney, Environmental Awareness Officer with Kilkenny County Council.
The campaign kicks off with a regional radio campaign this month and more promotions will follow throughout June.