Tourism

Services in Support of Tourism in Kilkenny

  • Administration of IPB /Failte Ireland/Local Authority Community Diaspora Grants
  • Administration of the Festival Grant Scheme
  • Publication and distribution the Kilkenny Visitor guide
  • Publication and distribution of Kilkenny Tourism Maps
  • Provide administrative and technical support to the members of 'Kilkenny Tourism' - a limited company made up of voluntary, representative stakeholders
  • We work with complimentary groups and individuals within the County Council, and externally such as Tidy Towns/ Keep Kilkenny Beautiful and Heritage Council, as well as members of the public to maintain and protect Kilkenny's reputation as a beautiful destination.

Annually - Budget 2016 Adopted-Budget-With-Narrative-2016.pdf

Introduction

Kilkenny County Council supports the work of Kilkenny Tourism which is a voluntary organisation with public and private stakeholders to implement Kilkenny Tourism's Strategy and maintainKilkenny's position as the finest, multi-award winning Cultural, Design and Heritage destination in Ireland. Kilkenny County Council is currently working with Failte Ireland and stakeholders to implement Phase 2 of the 'Medieval Mile' plan, increasing the economic impact of continued investment in Kilkenny's heritage proposition and maximizing the audience reach for Kilkenny's festival calendar with the addition of new visitor experiences.

Increased investment in marketing and PR programmes for quarterly campaigns and driving member participation in trade shows and conferences are priorities, while embedding newer events such as the Medieval Marathon and launching a Christmas Festival will engage wider audiences. The Medieval Mile Museum is scheduled to launch in 2016 and will be a stunning addition on the Medieval Mile Map.

County wide tourism development is a priority with increased focus on locations such as Castlecomer Discovery Park and Kells Priory with new visitor offerings and supporting information. Plans are in place to increase communication of the range of activities throughout the county from zip wires to cookery schools, and developing previously untapped markets from a regional perspective which will target greater visitor numbers, delivering real economic value to Kilkenny city and county. A collaborative engagement with the public, members of Kilkenny Tourism, Council members and the executive, and all stakeholders will maintain the world class visitor experience established in recent years and continue to strive for excellence in standards, maintaining the high level of visibility that has been earned by the Tourism sector in Kilkenny.

Information sources relating to Kilkenny Tourism

Provide a Scheme of Grants for Festival and Community Support.

Manage and promote the Community Tourism Diaspora Initiative Scheme

Promote National initiatives such as Failte Ireland's Ancient East Marketing Campaign and the Three Sisters 'Capital of Culture'

Produce and distribute updated Kilkenny Tourism Brochures, and similar information guides, to stakeholders, members and public outlets (http://www.visitkilkenny.ie/brochures)

Run Tourism marketing and advertising campaigns and promote same to the public via web and social media networks , targeting specific audience markets to generate visitors coming to Kilkenny. Designated themes and communication campaigns focus on Culture & Heritage, Adventure, Artisan Culture and Romantic Kilkenny

Engage with Kilkenny Tourism members on marketing campaign design and strategy.

Develop partnerships within the South East region and work with neighbouring counties to promote the region for tourism and business.

Hold a number of member/stakeholder social evenings and workshops to encourage participation and promote bundling of county and regional offering Three-Sisters-2020.html
Increase business tourism and supporting the economic team in promoting Kilkenny as a conference destination
Target International coverage and awards with familiarisation trips/media engagement/contacts networking
Increase the circulation of Kilkenny Tourism's ezine by 10%

Build social media networks, particularly on twitter and facebook and engage with target audiences by developing calls to action via the Tourism website
www.visitkilkenny.ie/
www.investkilkenny.ie/
@lovekilkenny, @investkilkenny, @gatherkilkenny

  • Support the calendar of festivals in the county, particularly focusing on embedding Kilkenny's newest festivals - 'Medieval Week' and 'Kilkenny Free day' and rolling them out nationally.
  • Support the communication and marketing of other Council promoted events such as the 1916 Centennial celebrations http://www.kilkennycoco.ie/eng/Publications/Council_News/1916-Centenary/
  • Report and monitor performance of marketing and PR strategies
  • Support Community Enterprises, to bring tourists to the area and based on their economic impact .
  • Provide support to festivals including capacity building to local communities to develop & grow their festival events.

 


Related Links:


Print Bookmark

Kilkenny County Council, County Hall, John Street, Kilkenny R95 A39T
Tel: +353 (0) 56 7794000 | Fax: +353 (0) 56 7794004 | Email: info@kilkennycoco.ie | Emergency outside office hours: : 1890 252 654
Privacy | Disclaimer